Manager - Digital Marketing - Healthcare

Responsibilities:

Digital Marketing Strategy & Planning:

- Develop and implement data-driven digital marketing strategies aligned with business goals.

- Stay up-to-date on digital marketing trends and best practices.

- Identify and implement new digital marketing tools and technologies to optimize campaigns.

Social Media Marketing:

- Manage and execute social media marketing campaigns across various platforms (e. , Facebook, LinkedIn, Twitter).

- Create engaging and high-quality social media content to drive brand awareness and audience engagement.

- Monitor social media analytics and adapt strategies based on performance data.

Lead Generation & Analytics:

- Develop and implement lead generation strategies through digital channels.

- Analyze website traffic and user behavior using web analytics tools (e. , Google Analytics).

- Track campaign performance, measure ROI, and identify areas for improvement.

- Report on marketing activities and results to stakeholders.

Qualifications:

- Bachelor/masters degree in Marketing, Advertising, Communications, or a related field.

- Minimum 3-4 years of experience in digital marketing or a similar role.

- Proven track record of developing and executing successful digital marketing campaigns.

- Strong understanding of social media marketing principles and best practices.

- Experience with web analytics tools and data-driven marketing strategies.

- Excellent written and verbal communication skills with the ability to create compelling content.

- Strong analytical and problem-solving skills.

- Experience with SEO and content marketing (a plus)