Manager - Digital Marketing - FMCG/Education

Position: Digital Marketing Manager (Only Immediate Joiners)

This is Work from Office Role - No Hybrid and No Work From Home

Location: Worli

Working Days: 5 Days (Mon-Fri)

Working Time: 9:00 am - 5:00 pm

Responsibilities:

- Develop strategies and tactics to get the word out about our organization and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills:

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Experience in setting up and optimizing Google Adwords campaigns

- Up-to-date with the latest trends and best practices in online marketing and measurement