Manager - Digital Marketing - FMCG

We have a position open for the role of Manager- Digital Marketing for Gurgaon Location.

Location: Corporate Office Gurgaon

Reporting to : Director-Marketing

Job description:-

Roles and Responsibilities:

- We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing manager will work with the marketing team and vendors to launch campaigns on time and on budget.

Design, build and maintain social media presence:-

- Designing Strategies for Digital Marketing including Paid media, Social Media, Own Media (Website and App) and SEO

- Budget forecasting, planning and execution

- Customer Journey Creation and Customer Relationship Management

- Create campaigns from ideation phase to final roll out and along with defined campaign metrics

- Content Management

Agency Handling/Vendor Management:-

--Worked closely for end to end execution of online campaigns

Marketing Analytics:-

- Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.

Team Management:-

- The incumbent will be managing a team of 4 members. He/she will be responsible for the development and growth of the team members. He/she should have an eye to spot the talent and bring the best out the team members.

Desired Candidate Profile-

Experience-7-9 yrs of relevant experience

Qualification- MBA (Full Time)

- Candidate having an extensive work experience in digital media strategy, planning and paid media

- Should be Well versed with tools like Google Analytics, Facebook Ad Manager, Firebase, Meltwater, play store, Mo Engine etc.

- Should have an understanding of designs, creative and marketing communications

- Should have an understanding of nuances of the business.

- Should have excellent interpersonal skills