Manager - Digital Marketing - FMCG

Manager - Digital Marketing - FMCG

Location : Mumbai,

Position Type : Permanent

Job Description :

Role and Responsibilities : (will include but not be limited to the following)

- End to end digital media strategy creation. Including audience analysis, content planning and media management across channels.

- Excellent control on the following tasks and tools - Re-marketing, programmatic buying and spends, most recent Ad Words features, campaigns, GDN/Ad networks, tools for subscription plus, etc.

- Efficiently scaling up online sales (non-marketplace sales) and decoding the same. Monitoring online media buying across channels and accordingly building buying strategies.

- Excellent understanding the entire digital marketing needs including SEM and SEO, Social Media, Display Advertising.

- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience and re-marketing to the target audience.

- Research and creation of pitches along with the team Google Ad Words, Social Ads & Analytics Technical Expertise (thorough understanding of SEM Google Ad Words, Social Ads, Google Analytics Expert) in managing paid search campaign.

- Monitoring, creating And A/B testing media.

- Work jointly with ad agency to drive campaign strategy & development

- Plan and execute digital marketing strategies so as to increase conversions.

- Optimize plans and budget according to the best media mix.

- Creating and executing paid media campaigns.

- Analyzing, Recording, and Troubleshooting performance data.

Qualifications and Education Requirements : Graduate with MBA

Preferred Skills :

- Digital marketing Campaign Management

- Search engine marketing Display advertising

- Media strategy Google analytics