Manager - Digital Marketing - FMCG

Discipline: Marketing

Subsector: Online Marketing / Web Strategy

Location: Pune

About our Client:

Our client is a US-based personal care FMCG company with a global presence in more than 100 countries. Part of the S&P 500 and with over 50,000 employees globally, the company is a global leader in its line of products and they have aggressive growth plans for India. Our Client is currently looking for a Digital Marketing Manager to define digital marketing strategy and facilitate business growth through online medium for one of the most renowned brands across globe

Job Description:

- Day-to-day management of digital media/social networking campaigns including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, landing page optimization, budget management

- Work with development teams to improve site architecture for SEO, recommend content and user experience development strategies

- Drive in-depth quantitative analyses and reporting of digital media performance metrics

- Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts

- Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, refine strategy, and review progress

- Research emerging technologies as well as competitor's digital strategy for industry best practices and opportunities to improve internal tools and capabilities of paid media

- Devise tools and scorecards that will measure performance on digital marketing as well as its impact on the overall brand equity

The Successful Candidate:

- The ideal candidate will be someone who has personally managed and executed large-scale digital media programs by going beyond conventional executions and delivering best in class experiences.

- MBA in Marketing from Premier Campuses with 4 - 6 years of hands-on experience in digital media marketing, social media management, mobile and email marketing, driving user experience is a must.

- Good understanding of SEO/digital paid media best practices/SMM/Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well as a working knowledge of current and emerging trends and technologies would be preferred.

- Excellent analytical skills to assess ROI and program effectiveness is desirable.

What's on Offer:

- Associate with a high energy and dynamic Global MNC with motivated peers at work

- Market leading compensation coupled with a high visibility role to drive change across the organization.

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