Manager - Digital Marketing - FMCG

Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.

It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.

The group has earned the recognition of "A Great Place to Work at" and the "Best Employer" tag as well.

As a Manager - Digital Marketing , you will be responsible for creating and executing a strong performance marketing strategy & execution plan.

What you will do:

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

- Driving the sales performance of all the 3rd party e-commerce platforms & market places

- Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media

- Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

- Working with developers to improve website performance and overseeing website uploads and landing pages development

- Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs

- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment

Desired Candidate Profile

What you need to have:

- A degree in Marketing, Business Administration

- Prior experience in a similar role for at least 4 years in performance marketing in consumer products

- A solid understanding of e-commerce frameworks

- A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment

- A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously

- Excellent communication skills