Manager - Digital Marketing - FMCG

- Responsible for the Digital & E-Comm Marketing Mandate across all Portfolios and Brands. This includes E-Commerce , Digital Media Campaigns, Influencer Marketing and Website Management.

Essential Duties and Responsibilities :

- Drive the Digital & E-Comm Marketing Strategy across the Portfolios

- Step change Digital presence of the Brands - setting clear KPIs and plans to achieve the same

- Responsible for driving Ecommerce marketing across various ecommerce platforms and Best in Class E-commerce Content, that enable delivery of E-comm business numbers

- Work closely with the Brand Team to ensure Digital & E-comm Marketing helps achieve set Brand marketing and business objectives

- Development and execution of Digital Creatives best suited to meet Brand metrics.

- Planning and execution of E-Comm and Digital Marketing media plans

- Development and management of Brand Websites to enable improved Organic Search and Overall Website performance

- Past experience could be either of E-Commerce, Digital Agency , D2C Company or FMCG