Manager - Digital Marketing - FMCG

- Responsible for rapidly acquiring and retaining new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating.

- Managing and optimizing new acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile, and Email.

- Continually improve upon both profitability and growth metrics while constantly testing the new acquisition and retention channels.

- Closely monitoring, measuring and reporting on paid marketing driven growth; you embrace the quintessential LTV vs. COA equation.

- Prioritizing initiatives leading to the greatest returns for spends

- Working with creative, product and merchandising teams to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences

- Analyze and prepare performance reports and strategy updates for internal stakeholders - you must own the ins and outs of campaign strategy, planning, management, and measurement.

- A/B test landing pages, messaging and multiple user experiences

What You'll Need

- 3-5 years of work experience in performance marketing

- Cross-functional excellence - work closely with strategy, creative, product to size, develop and scale growth marketing strategies and integrated marketing plans, and measuring marketing campaigns and its effectiveness.

- Knowledge of the digital and mobile app landscape across India

- Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment

- Excellent negotiation, quantitative and analytical skills and deep familiarity with marketing CPA, CPC, CPM, ARPU and LTV.

- An understanding of the nuances of both the demand and supply side of a marketplace.

CTC budget : 13 to 15 lpa