Manager - Digital Marketing - FMCG

This role is responsible to design and execute end-to-end digital marketing and content strategy to support demand generation and branding goals of the organization. Work with various stakeholders to ensure flawless execution of campaigns and deliver related ROI. Leverage cutting-edge tools in the market to deliver highly accurate analytics and actionable insights

Responsibilities

- Website promotion & engaging Website customers

- Website retargeting campaign

- Retargeting of Existing Customer in Database

- Handling ON-Page & OFF-Page SEO activities, Updated with Google Updates and

- Ranking Factors

- Website Analysis, Meta Tag Creation (Header tags), Keyword Research, Keyword Analysis, Competitor Analysis, URL Optimization, URL submission, Creation of Sitemap, Link building

- Social Media Optimization (SMO Posting and Promotion)

- Running Social Media Campaigns (Facebook ads Campaigns, Google Ads), Blog Posting,

- Experience with Google Services - Google Analytic and Webmaster Tools,

- Preparing Ranking Reports

Qualifications

- Bachelor's/Master's degree or equivalent

- Experience with SEO and SEM Strong written, verbal and collaboration skills

- Training Certification in Marketing