Manager - Digital Marketing - FinTech Startup

One of our clients which is a startup in the fintech space is looking for candidates with experience in digital marketing.

Key responsibilities:

A) Search:

1. Handling Search Engine Optimization activities for our internal company websites

2. Planning and implementing SEO strategies (SEO - Search Engine Optimization)

3. Perform On page and off page activities to boost page rankings

4. Strategic Link Building, Forum Participation

5. Perform Directory and Blog Submissions

6. Organic Lead generation, experience with A/B testing - Landing pages optimization

7. Strong Analytic skills, hands on with Google Analytics, other social tools and web master tools

8. Keyword analysis

9. Handle google updates effectively to manage ranking

B) Social:

1. Proficient with Social Media Optimization (SMO)

2. Experience of working on Facebook, Twitter, SlideShare, LinkedIn, YouTube, Blogs, etc

3. Newsletters, Press Releases

4. Handling and managing social media accounts to brand our company and services

C) Others:

1. Liaising with creative agency for designs

2. Measure and report performance against goals (ROI and KPIs)

3. Updating website or making any changes to the HTML layout

4. Uploading samples, new content on website etc as and when needed

5. Digital marketing tools and google analytics a plus