Manager - Digital Marketing - FinTech

Digital Marketing Manager

Digital Marketing Manager - Fintech

Required Experience : 3-7 years of experience in Digital marketing/Performance marketing in SaaS companies

Bangalore, Karnataka, India

Skills & Expertise:

- SEO

- Paid Search Campaigns

- Email Marketing

Must to have :

3+ years of hands-on experience in running paid campaigns on google and linkedin

Managed annual budget of Rs.1+ crores

Experience of using a marketing CRM (hubspot, salesforce or any other)

Roles & Responsibilities:

- Managing paid campaigns across search and display channels (google, bing, linkedin, meta)

- Managing lead-generation from software review campaigns such as G2, capterra, softwaresuggest etc.

- Owning budgets to deliver target sales pipeline and closures

- Working with content and design team to create ad copies and landing pages

- Experimenting with non-conventional channels (such as influencer marketing) and scaling winning bets

- Owning lead-generation through email campaigns

- Owning marketing CRM - managing lead flow, attribution and retargeting

What are we looking for?

- 3-7 years of experience in Digital marketing/Performance marketing in SaaS companies

- Hands-on experience in running paid campaigns across google, bing, linkedin, meta across multiple geographies

- Experience of managing annual budgets in the range of Rs. 1 - 5 crores

- Extensive experience of working on a marketing CRM, preferably Hubspot

- Experience of using email marketing tools

- Experience of using ABM tools would be a plus

- Experience of content marketing and SEO would be a plus