Posted By
Posted in
Sales & Marketing
Job Code
1407940
Role Summary:
Define & drive digital marketing strategy . Incumbent will be responsible for establishing digital as a trusted channel within the organization. Creating best in class digital marketing capabilities in the organization. Manage and supervise all the digital marketing activities, communication, and expenses.
Role Responsibilities:
Digital Marketing strategy & planning:
- Manage and drive the Digital business by creating a digital marketing strategy for each brand that is in line with the overall business goals and objectives.
- Should have the knowledge and hands-on experience in Branding, and Content strategy and creation.
- Should be able to draw up a data base communication strategy and CRM
- Review and optimize the business, and brand goals.
- Work closely with the Brand Managers/Marketing Head to define digital strategy for brands
- Set digital marketing objectives basis the brand objectives & achieve the same with the help of internal team & external agencies
- Digital media planning (typically with agency) & allocate digital budgets accordingly to prepare annual digital marketing calendar
- Responsible for driving traffic, engagement & sales on brand website & creating engaging content & strategy for website & E-commerce
- Manage the brand level digital marketing budgets to achieve the brand objectives
- Lead digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities
- Periodic evaluation of the competition landscape and their digital strategy/tactics
Digital Campaign Management:
- Execute the annual digital marketing calendar in collaboration with brand team, creative team & external agencies
- Establishing pre-campaign benchmarks for digital marketing campaigns, videos/animations, social media, etc.
- Design campaign briefs for the agencies
- Informing on micro-targeting and personalization of campaigns
- Co-create (with agency) A/B test plan & targets basis benchmarks
- Drive a KPI driven approach in all digital marketing campaigns
- Coordinate with agency for creatives & media buying
- Monitor the overall output of external agencies (Content Marketing, Social Media, ORM, etc.)
Social Media Handle Management:
- Maintain social media presence across select digital channels (through agency partners)
- Assess opportunities to increase customer base & engagement on social media handle
- Manage Online Reputation Management through agency partner and influencers.
- Manage content for social media posts with agency partners & internal stakeholders
Agencies/Vendor management:
- Manage the day-to-day interactions with Digital Marketing agencies & other vendors
- Set campaign & channel level KPIs for agencies and ensuring their delivery on the same
- Ensure adherence to reporting cadence (daily, monthly, quarterly reports) agreed with the digital agencies
- Capability Building & Asset Management:
- Assess & choose agency partners for digital marketing activities
- Explore/introduce new digital marketing avenues
- Capture consumer pulse on online channels
- Creating & maintaining the cadence of insights dashboards, customized to various management levels
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1407940