Manager - Digital Marketing - Fashion Retail

Digital Marketing Manager- Fashion Retail

Job Description:

- Managing & Co-ordination with Digital Media Agency for the Brand.

- Draft media plan for the brand with expected ROI.

- Monthly Budget planning for Digital media and ROI.

- Accountable for planning Google & Meta ads.

- Accountable for Planning SMS/What App/E-mail marketing campaigns.

- Indulge in conversion rate optimization.

- Responsible for tracking & Optimization of the ad campaigns.

- Driving SEO activities to enhance organic growth on page and off page.

- Driving SEO content for website in coordination with the Agency and Content writer.

- Reviewing sales related digital strategies for the website.

- Analysing traffic and create effective marketing strategies.

- Aligning the marketing calendar with Social media calendar vice versa.

- Daily/Weekly/Monthly Analysis of GA, Meta & Shopify.

Requirement & Qualification:

- Should have at least 4 to 6 years of experience.

- Good Analytical skills and knowledge of Google Analytics

Requirement & Qualification:

- Should have at least 4 to 6 years of experience.

- Good Analytical skills and knowledge of Google Analytics, Meta & Shopify reports.

- Good Knowledge of MS Excel, MS Word and MS Power Point.

- Should have excellent communication skills, verbal and written.

- Effective decision making and problem-solving skills.

- Strong work ethic and ability to work well with little supervision.

- Ability to be flexible and adaptable in a fast paced environment.

- Should have a relevant social/digital marketing degree/MCA.

- Should have knowledge of SEO, UI/UX.