Manager - Digital Marketing - Electronic Accessories Vertical - Consumer Firm

Here is a chance to work for a Consumer Electronics Brand, where you get to deal with some of the best channels and work with some excellent experienced minds. Read on.

Started in 2015, this lifestyle and accessories startup has taken over the consumer electronics sector in India. Our client has a product range that includes an extensive catalog of headphones, speakers, travel accessories, and modern earphones. It believes in providing cutting edge electronic products stamped with durability and affordability.

The brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.

As the Digital Marketing Manager, you will work with the team to develop and maintain strategies for acquisition, retention and reactivation through multiple channels

What you will do:

- Supporting Business team in terms of marketing plans that help them achieve business targets, grow key metrics of revenue and Return on investments.

- Spearheading the marketing strategy and growth plan

- Figuring out growth opportunities from all marketing channels, by improving all stages of the funnel.

- Analysing digital assets in order to ascertain best practices for growing the business

- Working with the creative team to define clutter breaking the visual language

- Planning Trade engagement programs and implement with help of design and branding teams.

- Working on all channels: including SEM/SEO, Social, contextual targeting, re-targeting, traditional marketing, inbound channels and other.

What you need to have:

- Min 5+ yrs of exp on end to end digital marketing.

- Has strong exp on improving ROI, Bidding, online page clicks, PPC, promoting, branding, SEO/SEM activities etc.

- Has to understand the requirements and lead the team in the right direction

- Startup mindset: we're all rolling up our sleeves

- Bachelors Degree with 3-5 years of marketing experience with direct-to-consumer brands.

- Experience within a high-growth start-up a big plus.

- Exp in bidding for ads on various platforms

- Exp in all kinds of marketing trends and reports and analysis