Manager - Digital Marketing - EduTech

About the client

Our client is an established player within the Ed-Tech space, and are looking for a Digital Marketing Manager to manage their entire digital presence, and leverage it to grow their brands, focused on quantifiably increasing mind share and brand presence across all digital touch points for the company.

Role

Reporting to the Marketing Head, you will be responsible for:

- Crafting the digital marketing strategy for the company and managing the digital calendar built around the same

- Managing all digital properties of the brand, including but not limited to - website, reach, content development, social media, and online ad campaigns

- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics

- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns through the year

The Successful Applicant

The ideal candidate would come with 3-18 years of work experience, with at least 2-4 years of extensive digital exposure, preferably in E-commerce. Hands-on experience with all aspects of digital - especially SEO, social media and website analytics is a must, as is a demonstrated success rate with online metrics focused on target user acquisition, engagement, and retention. Given the role, experience with managing a team as well as great analytical skills, and a knack for out-of-the-box thinking, would be highly relevant.

What's on offer

You'll get the opportunity to work with a global giant, lead the digital piece and create a buzz around the company's brands amongst your target group, along with the opportunity to develop a unique and sought-after skill set in today's ever-expanding digital-focused world.