Manager - Digital Marketing - EduTech

Are you obsessed with the world of technology? Are you looking to join a startup and do work that is globally meaningful and impactful? Then, this is the right job for you!!

Our clients mission is to help tutors increase their efficiency by leveraging technology to boost their customer experience and grow their business. It was born out of an urge to redefine classroom engagement in this country. In a world that demands innovation, they are blending ambition, energy, science and customer understanding to create India's largest tutor-focused company. They believe that a tutor's activities should be simplified, a kid's learning curves should be personalised and a parent should be continually notified.

Founded by an IIT alumni they are based out of Noida and are backed by global venture capitalists, serial entrepreneur-investors and tech giants in their mission.

As Digital Marketing Manager, you will be responsible for overall growth and P&L of the agency side of the business.

What you will do:

- Managing Paid Media (SEM, Facebook, YouTube) & completing campaign delivery after the media activity is conducted.

- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Designing, building and maintaining the company social media presence

- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identifying trends and insights, and optimizing spend and performance based on the insights

- Brainstorming new and creative growth strategies

- Planning, executing and measuring experiments and conversion tests

- Collaborating with internal teams to create landing pages and optimizing user experience

- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Responsible for instrument conversion points and optimizes user funnels

- Collaborating with agencies and other vendor partners

- Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.

Candidate Profile:

What you need to have:

- Excellent understanding of digital marketing concepts and best practices

- In-depth knowledge of SEM & Facebook - Search, Display, YouTube, Remarketing Ads

- Experience with B2B social media & Google Adwords

- Should be hands-on with reporting/analysis

- Prior experience of leading a team of marketers & designers

- Excellent communication and interpersonal skills

- Hunger to own the product & take it to the next level

Experience: 1 to 3 years

Annual CTC: Rupees 6,00,000 to 10,00,000