Manager - Digital Marketing - eCommerce - IIM/MDI/ISB/FMS

JOB DESCRIPTION

Role Title Digital Marketing Manager

Department Marketing

Role Summary

The incumbent will be responsible for developing and executing the digital marketing agenda. Management of companies social & digital assets (facebook-twitter-web-instagram), developing category digital marketing plan for achievement of revenue targets, development of digital marketing plan for E Commerce and development of own E Commerce platforms (if any) would encompass the role .Apart from this the incumbent will also play a key role in coordinating with the group digital resources of Raymond for alignment and cross leveraging platforms across group. Social Listening, Tracking Consumer Trends, Generating Insights that could be used in - Innovation- or - Communication Development- will be the third area of responsibility of the role.

Essence of Role - Key Accountabilities

Business Operations:

- Management of companies social & digital assets (facebook-twitter-web-instagram)

- Developing category digital marketing plan for achievement of revenue targets

- Development of digital marketing plan for eCommerce

- Development of own eCommerce platforms (if any) would encompass the role.

Innovations

- Social Listening, Tracking Consumer Trends, Generating Insights that could be used in Innovation or Communication Development

Role Dimensions

Financial Dimensions - Revenue

- Gross Margin

- ASP

Non-Financial Dimensions - Brand Management

- Communication Development

- Media Strategy

Role Complexity [E.g. Location, Industry dynamics etc]

a. Cross Functional Coordination

b. External Vendor Management

Qualifications

Educational Qualifications - Must be an MBA in Marketing From A Reputed Institution

Experience Required - Must have 4-6 years of experience in digital marketing in FMCG/Non FMCG or Media Agencies

- Should have good understanding of Social, Digital & E Commerce

- Should have exposure to development of E Commerce Platforms

- Should have exposure to E Commerce

Professional Certifications Required

Functional Skills Required :

- Digital Marketing - Social/Digital/E-Commerce

- Brand Planning

- Market Research

- New Product Development

- Communication Development

- Media Strategy & Planning

Desired Competencies / Behaviours

- Analytical & Strategic

- Execution Skills

- People Management

Impact of Influence

Internal Interactions / Influence Cross Functional Teams - E Commerce Channel Manager /Category Managers/Logistics

External Interactions / Influence External Vendors - Creative/Media/Research