Manager - Digital Marketing - eCommerce

Team - Work closely with Marketing, Product, Merchandising and Design

Role & Responsibilities :

- Playing an active part in the overall digital strategy development.

- Owner of the marketing plan execution on digital

- Owner of the presence of our brand across key communication platforms, in terms of salience and activation

- Owner of the consumer acquisition and retention programs across digital

- Key consumer trend spotter

- Key category and competition tracker

- POC and gatekeeper to all things communication on digital

General Skills:

- Passionate for lifestyle as a category

- Creative and ORIGINAL

- Deep interest in digital as a medium in general and social media in particular (existing and neo platforms)

- Team work: open communicative personality with multiple interests, transparent and cooperative team player

- Understanding of brand language

- Strong sense of aesthetics, open to feedback, willingness to learn new computer software and other skills

- Working under high pressure to meet delivery timelines

- Can wear multiple hats - Brand, Media, Social strategist

Technical Skills:

- Strong understanding of - Search- organic and paid

- Dynamic Key word ownership and tracking

- E-commerce digital marketing experience

- Digital communication and media (Paid. Owned, earned)

- Mobile marketing

- Good presentation writing and delivery skills

- Thought leader in terms of evolving digital knowledge

Qualifications:

- MBA from a reputed institute

Other USP of the role:

- Originality and ability to bring to life the brand proposition in reality

Reporting To - VP Marketing