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Posted in
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Job Code
466769
Job Description
Job Title: Digital Marketing Manager
Job Location : Chennai
Reporting Manager : CMO
Work Exp : 5-9 Years
CTC : Upto 20Lac
Job Description
- Think and act like a Growth Hacker; owns the responsibility for growth strategies, lead generation and brand building.
- Deliver comprehensive annual digital marketing campaigns within budget.
- Conceptualizing and implementing outstanding Inbound and Outbound marketing campaigns across all digital channels; Search, Paid Media, Content, e-mail and Influencer Marketing.
- Apply a deep knowledge of SEO to maximize the volume of organic traffic and ensure search engine rankings are maintained and improved.
- Create, manage and optimize website experiments to maximize revenue, conversions and other key metrics.
- Partner with cross-functional teams working with graphic designers, writers and developers to execute said campaigns
- Wearing many hats and jumping in to help out wherever it's needed.
- Evaluate website content quality and manage an ongoing process of continual improvement to ensure organic search performance is maximized along with the quality of the user journey.
- Ensure the integrity of the brand is maintained and that all activity conforms to brand guidelines as advised by the marketing director.
- Use analytics to track marketing performance and to meet ROI targets. Make recommendations for improvements by focusing on the alignment of marketing activities, strategies, and metrics with business goals.
- Must possess an understanding of Web analytics tools, such as Google Analytics, and their application for measurement across the spectrum of digital marketing initiatives
- Preferance of having working in large E commerce Companies or Travel compaies with Large Digital Budegt / E comm revenue
Desired Skills & Experience :
- Minimum Bachelors degree required. MBA / PGDM in Marketing will be a strong plus.
- Working knowledge of SEM, Email, Display, Retargeting, and Social
- In-depth knowledge of SEO
- Excellent communication skills, both written and verbal
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6308
JOB VIEWS
91
APPLICATIONS
12
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
466769
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