Manager - Digital Marketing - eCommerce

Opportunity for a Marketing Manager to work with a E commerce company based at Goregaon, Mumbai.

- Looking for candidates with experience in E commerce industry only.

Job Responsibilities :

- Marketing manager will be responsible for overall marketing efforts of including ATL, BTL and Digital marketing both paid and organic.

Reporting : CEO

- Manage Marketing Team; Lead a Team, Lead Projects, come up with Solutions. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion and optimization.

- Research and analyze competitor advertising links.

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

- Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management.

- Daily use of reporting, analytics, and trend tools.

- Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities.