Manager - Digital Marketing - e Commerce

Job description - Manager

Responsibilities:

- Build awareness and consideration for categories across marketing platforms to deliver high business impact

- Work closely with key stake holders (brand / insights / category) and be the go-to person for all digital activation

- Create a robust marketing plan, calendar, set up budgets, work closely with central marketing, category teams, agencies etc to create a unique voice for the category

- Provide pro-active direction & ideas for campaigns/projects on digital, social and ATL Set up metrics, analyse performance and exhibit a result oriented style of working

- Ability to identify & amplify customer cohorts and design growth roadmap

Desired Background:

- A proven digital marketing expert, who has actively worked on campaigns through digital and social media

- Good understanding of social media marketing, creative & content, formats, costs, metrics and efficiencies

- Hands on experience in buying media across GDN, Youtube, Search and Display

- Ability to turn things around fast, do real time marketing, multi task and yet be well organized

- A heavy user on digital, plugged into trends, passionate about social media and high on personal energy