Manager - Digital Marketing - Diamond Jewellery

Our Client is a leading customized Diamond Jewelry brand, having presence in Europe, China and India.

- Buying, planning and monitoring the online media process for efficiency and quality - Media planning, buying, trafficking, optimization and publisher/platform management.

- Building strong relationships with senior executives at online media publishers, industry affiliates and platforms.

- Maintaining a working knowledge of emerging technology and online marketing strategies related to media and ecommerce.

- Maintaining budget / billing control and ensuring execution of media plans by authorizing approved media schedules and monitoring resources.

- Fostering a good working relationship with marketing and creative teams to facilitate flawless execution of media plans.

- Ensuring all media plans deliver to the business and marketing KPI's.

- Maintaining good rapport with agency representatives and vendors. Management of agency relationship towards efficient deliveries.

- Representing online media for all digital activities.

- Provide proactive contribution to business growth by identifying, evaluating and recommending new media opportunities.

- Provide insight and analysis of relevant Ecommerce trends.

- Interpret and draw relevant insight from research resources and other media planning and buying tools.

- Identify and analyze emerging technologies and make recommendations for business impact when appropriate.

- When appropriate present new technology opportunities to creative team, and also work with them to incorporate new ideas/technologies into existing/new media plans.

EXPERIENCE:

- Must possess at least 7-8 years in media planning/buying or relevant experience. Ecommerce and category experience a must.

- Strong leadership, analytical, communication and presentation skills are necessary.

- Knowledge of online media planning and campaign management tools such as third party ad serving systems and quantitative and qualitative research based programs are a must.

- Financial knowledge and analytical skills and experience with third party ad tracking are a must.

- Ecommerce and ad sales experience is a must.

- Knowledge of interactive industry and online direct marketing strategy, planning, buying, and project management skills required.

EDUCATION:

- Bachelor's degree or higher

- An Engineering degree or relevant media education is an added advantage