Manager - Digital Marketing - D2C Segment - FMCG/eCommerce

Company : Food & personal care-Start up

Role : Digital Marketing Lead

Experience : 3 to 8 years

Max budget : 25 Lacs p.a

Role & Responsibilities :

- Understand the Full Funnel conversion for D2C business and work across performance marketing levers of Google Display Network, AdWords, YouTube, Facebook, Instagram and new age digital platforms

- Understanding of TG, Cohorts and sharper audience targeting with A/B testing of campaigns

- Strong RoI driven campaigns with defined objectives for CAC, LTV, AOV, CTR, CPC, ROI and good handle on analytics and marketing automation

- Familiarity and high degree of proficiency on Google Display Network, SEM, Facebook, Plug-ins for CRM ( Yellowmessenger, chatbots etc.) and Marketing Automation ( Clever tap, Webengage)

- Data first and analytics based approach to decision making- familiarity of Google Analytics, FB Pixel, setting up Tracking events, Clicks and UTMs and making all decisions for campaign management based on data

- Understanding of remarketing and retargeting along with loyalty and CRM building activities & campaigns

- Channel mix and budget planning in line with predefined KPIs and right course-correction

- Ability to work with stakeholders across tech, revenue & growth management, creative & brand marketing team within and external stakeholders e.g. partner agencies