Manager - Digital Marketing - D2C

Primary Objective

- Lead foray into the D2C space with the objective of customer engagement, acquisition and retention.

- Responsible for all aspects of D2C including website development and management, demand generation, user acquisition and driving conversions.

- Build a seamless consumer engagement model for Crompton using the First Party Data procured from the D2C site

- Own and drive the integrated CRM approach with objective of customer retention

- Optimise the user journey on the D2C website aiming for higher consumer engagement and conversions

Key Skillsets

- Well versed with performance marketing - online customer acquisition and retention campaigns

- Background knowledge of working/developing D2C sites and exposure to D2C Technology -Shopify/Magento/SAAS based platform etc.

- Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3PL partner, creative team and analytics.

- Use the first party data/big data to segment the consumer, integrate it with the CRM system and disseminate content for retargeting

- Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.)

- Good knowledge of SEO and SEM

- Problem Solving, Data analysis, Project management, Process Monitoring, etc.

Qualifications MBA with Engineering background (4-5yrs experience)

Experience:

- Should have worked on developing a D2C site integrating all key facets of the projects - website framework, inventory management, distribution, consumer engagement and CRM

- Experience in performance marketing.

- Expertise in web technology platforms Shopify, Magento, SAAS etc

- Has a great understanding of web analytics tools (e.g. Google Analytics, Similar Web etc.)