Manager - Digital Marketing - Content Marketplace

Digital Marketing Manager

Locations: Andheri, Mumbai

Experience: 4+ years

About our client:

Our client has built India's largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories. Over the past 1.5 years they- ve worked with brands like Businessworld, Times Group, Digit, Wittyfeed, YourStory, etc. along with 175+ brand companies like BookMyShow, UpGrad, Naukri.com, Paisabazaar, Social Cops, Zivame, Yatra, Bewakoof, Imarticus Learning, etc. to create content that is meticulous and customized according to our clients' needs.

Role & Responsibilities:

- Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across platforms with a focus on business impact.

- Create, communicate and execute an effective strategy that will significantly increase SEO rankings and organic search traffic.

- Identify strategic opportunities and prioritise them against other tactical actions to achieve a balance between short-term and long-term performance.

- Create a fraud-proof and effective link-building strategy.

- Create a framework to drive SEO best practices, audit performance, identify issues and analyse impact external changes (eg. search engine algorithm, competitor)

- Create and Implement link building campaigns in coordination with our SEO & business goals (Need On hand experience with Guest Blogging, SBM, Directories, Article Submission, etc)

- Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives

Requirements:

- Expert understanding of all marketing platforms and proficiency to pick up new trends in digital marketing

- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy

- Expert user of Google Analytics and Google Webmaster Tools and at least one market-leading tool for tracking user activity on websites and mobile apps for SEO.

- Experienced troubleshooter with high proficiency in relevant diagnostic tools.

- A basic understanding of HTML and JavaScript, and MS Excel skills.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Ability to think through the user journeys and optimise communication on all touchpoints.

- Excellent analytical skills and in-depth knowledge in Digital Marketing

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, flexible and adaptable to changing priorities.

- Should have a relevant industry experience of 4 years

- Should have previous hands-on experience on Google marketing tools.

Job Benefits: Competitive Salary