Manager - Digital Marketing - Consumer Durable

Job Location - Bangalore (Domlur)

Skills/Qualifications:

- MBA in Marketing from a Tier-1/Tier 2 college 2-3 years- experience on working on New Product Development, managed a live brand before which has been very active on digital and different aspects of it - performance management, social media marketing, ecommerce, campaign creation, website management, content strategy, campaign creations and execution, media planning(digital) etc.

You will be leading Digital Marketing Team.

The role expects you to :

- Digital Marketing

- Strategize and run campaigns

- Create the online brand architecture

- Drive imagery and sales

- Website management

- SEO and SEM

- Building marketing funnel

- Customer communication (chat, calls management)

- Identify trends

- Content strategy

- Analytics

- Social media marketing

- Digital creative conceptualization

2.Support, Report and Liaison :

- Working closely with content and digital asset developer

3.Key Skills :

- Understanding of technology

- Understanding of digital concepts like SEO, web analytics, digital content platforms and AI

- Data analytics skills

- Visualization and creative skills

4.Media Planning :

- Understanding of media buying

- Able to allocate budgets for campaigns across various platforms

- To evaluate and track the spends done by the agency

5.Performance Marketing