Manager - Digital Marketing - Consulting Firm

- Develop, execute and manage all aspects of the company's performance marketing strategy across the following channels: Search, Social, Display & Retargeting.

- Monitor and analyze cross-channel conversion data in order to optimize the media mix and identify new growth opportunities.

- Foster a culture of continuous improvement by developing and implementing a framework for testing.

- Manage, mentor and develop a team of marketing professionals to help meet strategic growth objectives.

- Identify high value customer segments and tailor online marketing content to attract and retain these customers while maximizing LTV.

- Analyze campaign and website performance to identify opportunities for growth.

- Create and manage campaigns in Google AdWords, PLA, Facebook, Criteo & Bing Ads.

- Establish and monitor metrics to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting.

- Write and test strong ad copy.

- Keep up with the ever-evolving digital landscape and continually look for new opportunities to reach targeted audiences and optimize KPIs.

- Work closely with designers to develop compelling email campaigns, loading email HTML into Mailchimp, schedule launches, manage segmentation, automated series and list hygiene.

- Optimize email initiatives, monitor campaigns metrics, identify areas for improvement.

- Partner with design team on executing email marketing calendar.

- Publish content to social media channels, track social media campaigns.

- Publish and present reports and findings to the team every week.

- 8+ years of marketing experience, with 3 years in a managerial role (required)

- 5+ years of hands-on SEM/PPC experience, managing large scale ecommerce campaigns for US clients (required)

- 3+ years of Google Shopping/PLA management experience (required)

- Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)

- Proven record managing a monthly SEM budget of over $10k+, focused on customer acquisition/ROAS.

- Strong analytical background, with extensive experience in synthesizing data into actionable results in an direct-to-consumer ecommerce environment

- Strong leadership, interpersonal, and creative thinking capabilities

- Organized and detail oriented with excellent written and oral communication skills

- Strong project management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines.

- Passion for online marketing and search in particular.

- Google and/or Bing ads certified a plus