Manager - Digital Marketing - Construction Tools & Equipments

- Build the entire digital marketing roadmap

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages

- Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

- Integrate offline marketing to digital marketing goals to achieve brand goals

- Social Media Planning and Monthly Campaign Management

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments & innovations