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Kalpana Gandhi

Owner at Corporate Search

Last Login: 21 November 2024

Job Views:  
156
Applications:  78
Recruiter Actions:  2

Job Code

1478626

Manager - Digital Marketing & Communications - Medical Devices

3 - 5 Years.Mumbai
Posted 3 weeks ago
Posted 3 weeks ago

Manager - Digital Marketing & Communications


Responsibilities:


- Develop and implement compelling social media strategies to captivate & engage with potential customers.

- Localization of global marketing content

- Create and curate content that resonates with our target audience across various social media channels.

- Development and Management of digital communication

- Design and execute email campaigns tailored to ignite interest among dentists across South Asia.

- Utilize data-driven insights to optimize email marketing strategies for maximum impact.

- Identify and build partnerships with influencers whose audience aligns with our target demographic.

- Design and source point of sale materials to promote brands in the dental practices.

- Management of the website content

- Managing new product/feature launches

- Ensuring brand compliance across all touchpoints and in compliance with local laws on Market

- Transfer the marketing strategy into promotional concepts and sales initiatives - including designing & development of materials.

- Develop and implement customer solutions including brand awareness programs - PR, digital marketing, promotional campaign, events etc..

- Gathering and monitoring market data and competitor insights

- Organize VOCs with different target groups & provide inputs to respective product group at country, regional and global level.

- Build cross-functional team effectiveness with marketing, sales, clinical & customer support colleagues to ensure successful delivery of strategies.

- Understands and is familiar with P&L dynamics and maximizes these to achieve profit goals.

- Other duties as directed.

Skills And Competencies:

Education / Professional Experience/Skills:

- Professional Experience/Skills Demonstrated proficiency in social media marketing and channel management.

- Ability to produce/coordinate content for social media campaigns, primarily across Facebook and Instagram.

- Knowledge and prior usage of tools like Facebook Ad Manager, Google Ads Manager, LinkedIn, Whatsapp etc.

- Experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media, and other digital channels.

- Strong PR and communication skills.

- Experience in microsite/website management.

- Experience in developing point of sale materials to promote products.

- Experience in cultivating and managing relationships with influencers.

- Proven expertise in planning and executing effective email marketing campaigns.

- Basic Graphic Design & Video Editing skills

- Proficient in the Adobe Creative Cloud, Canva, ChatGPT, Photshop,PowerPoint, and Salesforce marketing cloud

- Excel at distilling complex information into clear, concise, and easy to understand messaging and a creative communicator and master of storytelling.

- Experience in project planning/management and demonstrated ability to deliver outcomes meeting quality, time, and budget expectations.

Qualifications:

- A minimum of 3+ years' experience in digital marketing/Communication role.

- Management degree in marketing, Communications, or a related field.

- Proven experience in successful brand building

- Experience with relevant software applications.

- Experience of working in Medical Devices/Dental Esthetic Business preferred.

- Personal Competencies

- Excellent interpersonal skills.

- Passion for continuous learning and staying abreast of industry trends.

- Ability to work independently and execute projects from ideation to completion.

- Ability to work under pressure and tight deadlines.

- Ability to work in a collaborative and innovative team environment

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Posted By

user_img

Kalpana Gandhi

Owner at Corporate Search

Last Login: 21 November 2024

Job Views:  
156
Applications:  78
Recruiter Actions:  2

Job Code

1478626

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