Posted By
Posted in
Sales & Marketing
Job Code
1478626
Manager - Digital Marketing & Communications
Responsibilities:
- Develop and implement compelling social media strategies to captivate & engage with potential customers.
- Localization of global marketing content
- Create and curate content that resonates with our target audience across various social media channels.
- Development and Management of digital communication
- Design and execute email campaigns tailored to ignite interest among dentists across South Asia.
- Utilize data-driven insights to optimize email marketing strategies for maximum impact.
- Identify and build partnerships with influencers whose audience aligns with our target demographic.
- Design and source point of sale materials to promote brands in the dental practices.
- Management of the website content
- Managing new product/feature launches
- Ensuring brand compliance across all touchpoints and in compliance with local laws on Market
- Transfer the marketing strategy into promotional concepts and sales initiatives - including designing & development of materials.
- Develop and implement customer solutions including brand awareness programs - PR, digital marketing, promotional campaign, events etc..
- Gathering and monitoring market data and competitor insights
- Organize VOCs with different target groups & provide inputs to respective product group at country, regional and global level.
- Build cross-functional team effectiveness with marketing, sales, clinical & customer support colleagues to ensure successful delivery of strategies.
- Understands and is familiar with P&L dynamics and maximizes these to achieve profit goals.
- Other duties as directed.
Skills And Competencies:
Education / Professional Experience/Skills:
- Professional Experience/Skills Demonstrated proficiency in social media marketing and channel management.
- Ability to produce/coordinate content for social media campaigns, primarily across Facebook and Instagram.
- Knowledge and prior usage of tools like Facebook Ad Manager, Google Ads Manager, LinkedIn, Whatsapp etc.
- Experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media, and other digital channels.
- Strong PR and communication skills.
- Experience in microsite/website management.
- Experience in developing point of sale materials to promote products.
- Experience in cultivating and managing relationships with influencers.
- Proven expertise in planning and executing effective email marketing campaigns.
- Basic Graphic Design & Video Editing skills
- Proficient in the Adobe Creative Cloud, Canva, ChatGPT, Photshop,PowerPoint, and Salesforce marketing cloud
- Excel at distilling complex information into clear, concise, and easy to understand messaging and a creative communicator and master of storytelling.
- Experience in project planning/management and demonstrated ability to deliver outcomes meeting quality, time, and budget expectations.
Qualifications:
- A minimum of 3+ years' experience in digital marketing/Communication role.
- Management degree in marketing, Communications, or a related field.
- Proven experience in successful brand building
- Experience with relevant software applications.
- Experience of working in Medical Devices/Dental Esthetic Business preferred.
- Personal Competencies
- Excellent interpersonal skills.
- Passion for continuous learning and staying abreast of industry trends.
- Ability to work independently and execute projects from ideation to completion.
- Ability to work under pressure and tight deadlines.
- Ability to work in a collaborative and innovative team environment
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Posted By
Posted in
Sales & Marketing
Job Code
1478626