Manager - Digital Marketing - BFSI

We are hiring for 5+ years experienced Digital Marketing Manager for a geospatial software platform company in Bangalore.

Key Responsibilities:

- Develop and implement strategic marketing plans that align with the company's overall goals and objectives.

- Plan and execute marketing campaigns across multiple channels, including email, social media, paid advertising, events, and content marketing.

- Manage and lead a team of marketing professionals, providing direction, support, and guidance to ensure successful execution of campaigns.

- Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with overall business strategy.

- Manage the company's website and optimize for search engine rankings and user experience.

- Analyze and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.

- Monitor industry trends and competitor activities to identify new marketing opportunities and stay ahead of the competition.

Requirements:

Experience:

- 5+ years of experience in marketing, preferably in fintech or financial services industry.

- Proven experience in developing and executing successful marketing campaigns across multiple channels.

- Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.

- Excellent analytical skills and ability to use data to inform decisions.

- Excellent communication skills, with the ability to effectively communicate with both internal and external stakeholders.

- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Education Qualification - Bachelor's degree in Marketing, Business Administration or related field; MBA preferred