Client is a leading bank.
Candidates preferred from tier 1 MBA college. Full time MBA
Planning, managing and implementing marketing campaigns
Must have:
- Candidates having relevant digital marketing experience
- Well versed in online campaigns - SEM, Social, Mobile, SEO, performance marketing
Campaign Development:
- Planning marketing campaigns
- Developing the proposition and implementing it
- Both product specific and season specific campaigns
- Online and Offline campaigns
- Event management
Budgeting:
- Planning the budget for the year
- Executing all plans as per resources
- Getting cost economies through negotiations
Collateral creation:
- Planning branch placement of product collateral
- Developing product collateral for branch placement
- Developing collateral for event participation
Analytics:
- Measuring online traffic on the website
- Usage of GA or analytics
- Campaign effectiveness evaluation
Vendor management:
- Design / Media agency management
- Marketing / Event agency management
Systems & Processes:
- Monitoring budgets
- Tracking bills and payments
- Adhering to all organisation and industry guidelines
Salary Range: 6 - 9 LPA
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