Manager - Digital Marketing - B2B Firm

We are looking for a person to join immediately who is passionate about marketing and would like to manage our digital marketing team. This is a great opportunity for an experienced digital marketer with a penchant for creating digital first brands. The ideal candidate has had the experience of building the digital marketing strategy of a B2B company from a nascent stage.

Location : Gurgaon

Responsibilities :

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Making continuous improvement in all lead generation activities.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Manage and groom a team of domain specialists.

Requirements :

- An experience of 5-8 years as a Digital Marketing Manager in a technology oriented business.

- A strong editorial sense and an understanding of what content works on social media platforms.

- A strong understanding and experience in SEO and performance marketing.

- Strong written communication and experience in building and engaging existing communities as well as reaching out and attracting new ones.

- Confidence in presenting new ideas and strategies.

- Experience or an interest in handling influencer relationships from research to outreach and gifting.

Probation Period : 3 Months