Manager - Digital Marketing & Audio Ad Operations

BUSINESS - HT Smartcast - Programmatic Audio

REPORTING TO Business Head

CORE ACCOUNTABILITY:

Responsible for the set-up and business development of programmatic advertisement marketplace for Podcast and digital audio

Individual Contributor Role

QUALIFICATION DETAILS:

MBA in Sales & Marketing / Digital Marketing Certification

PREFERRED EXPERIENCE:

Digital Marketing, Programmatic Advertisement in Digital Agencies and/or Media companies.

PRINCIPAL RESPONSIBILITIES:

- Develop and manage programmatic advertisement revenue model for digital audio streams

- Build a private marketplace of digital audio publishers

- Establish relations with digital agencies and advertiser and draw partnership deals

- Ongoing management of programmatic audio ad inventory, deal creation and campaign management

- Deliver program ROIs, ad yields and revenue goals

- Create sales decks, brand lift measurement studies, case studies, etc. to drive the efficacy of digital audio ads

- Work closely with content and analytics team to build a robust programmatic audio platform

BEHAVIORAL SKILLS :

- Strong analytical and problem-solving capability

- Sound understanding of digital marketing and programmatic advertising platforms

- Work independently as an entrepreneur within a large company

- Ability to work in ambiguity

- Networking skills, ability to hold fort at CXO level

- Strong collaboration with internal and external stakeholder management

- Self-motivated, proactive, result oriented

- Curiosity to learn and grow