Manager - Digital Marketing - AdTech Firm

Job Summary:

A young rapidly growing AdTech company is looking for a passionate and seasoned digital marketer to test, experiment, aggressively find winning tactics and strategies, relying purely on numbers to optimize and expand existing marketing channels to acquire and retain customers.

Responsibilities:

- Handle the end-to-end including tactical and creative strategies that are scalable and produce profitable ROI across all paid and organic digital marketing channels.

- Own the budget, forecasted and actual metrics and KPIs from impression to conversion.

- Execute campaign strategies across platforms like LinkedIn, Facebook, YouTube, and Google improving their relevance and effectiveness for our target audience.

- Devise digital marketing strategies to drive relevant traffic to website and drive inbound enquiries and conversions.

- Execute all digital marketing components from email marketing, SEO, SMM, SEM and ensure better user experience on the website through responsive design and engaging content to drive, engage and convert visitors.

- Design, build and maintain our social media presence.

- Measure every campaign across all marketing channels.

- Analyse data from multiple sources to uncover new opportunities for growth and optimize campaign strategy.

Qualification & Experience:

- Bachelor's or master's degree with a concentration in digital marketing.

- 6+ years in a performance marketing role with experience in managing acquisitions-based paid digital marketing platforms.

- proven experience in managing annual budget with ROI accountability.

- experience in identifying target audiences and devising digital campaigns that attract, engage, inform, and convert.

- experience in optimizing landing pages and user funnels and A/B and multivariate experiments.

- solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

- familiarity with marketing automation tools such as Marketo, Pardot, Hubspot and Google Analytics.

- experience in setting up and optimizing Google Adwords, LinkedIn, YouTube and Facebook campaigns along with the knowhow of how to leverage Instagram, Reddit and other platforms to engage relevant audiences.

- demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- working knowledge of HTML, CSS, and JavaScript development and constraints.

- strong quantitative skills and the ability to analyze data and make data driven decisions. Proficiency in Excel: VLOOKUP, Pivot Tables, etc.