Posted By
Posted in
Sales & Marketing
Job Code
1154186
Performance Marketing Manager
Work Description :
- Accountable for social media paid marketing channels - FACEBOOK, INSTAGRAM KPI
- Accountable for all ad spend metrics
- Purchase, ROAS, CPM, CPC, ThruPlay
- Setup campaign in ADS MANAGER and drive CTR, traffic, and conversions on the website
- Research target interests, audiences, reach, frequency, competitors
- Funnels : Retarget on Facebook, and Instagram, build marketing funnels, customer journeys
- Analyze trends using website analytics tools (e.g. Google Analytics, Shopify)
- Split test of ads copies, landing pages, creatives, video content engagement
- Attribution : Setup tags managers [UTM, GTM] for to track & optimize user behaviors
- Videos : Lead video content marketing using creatives, audiences, A/B tests
Candidature requirements :
- 5+ years of hands-on experience with Fb/Insta paid campaigns
- Deep expertise in creating remarketing campaigns - ToFu, MoFu, BoFu
- Strong analytical skills and experience generating performance reports
- Strong understanding of tracking, tagging, and pixel management.
- Highly digital tools savvy to drive performance
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Posted By
Posted in
Sales & Marketing
Job Code
1154186