Manager - Digital Marketing

Performance Marketing Manager

Work Description :

- Accountable for social media paid marketing channels - FACEBOOK, INSTAGRAM KPI

- Accountable for all ad spend metrics

- Purchase, ROAS, CPM, CPC, ThruPlay

- Setup campaign in ADS MANAGER and drive CTR, traffic, and conversions on the website

- Research target interests, audiences, reach, frequency, competitors

- Funnels : Retarget on Facebook, and Instagram, build marketing funnels, customer journeys

- Analyze trends using website analytics tools (e.g. Google Analytics, Shopify)

- Split test of ads copies, landing pages, creatives, video content engagement

- Attribution : Setup tags managers [UTM, GTM] for to track & optimize user behaviors

- Videos : Lead video content marketing using creatives, audiences, A/B tests

Candidature requirements :

- 5+ years of hands-on experience with Fb/Insta paid campaigns

- Deep expertise in creating remarketing campaigns - ToFu, MoFu, BoFu

- Strong analytical skills and experience generating performance reports

- Strong understanding of tracking, tagging, and pixel management.

- Highly digital tools savvy to drive performance