Position Overview: We are seeking a dynamic and experienced Marketing professional to lead our marketing efforts, focusing on driving revenue generation through comprehensive global strategies.
The ideal candidate will have a strong background in PPC (Pay-Per-Click) advertising, a deep knowledge of digital and offline marketing in the service industry, and a proven track record of successfully scaling marketing initiatives to achieve business objectives.
Responsibilities:
PPC Strategy and Execution:
- Develop and execute robust PPC campaigns across various platforms (Google Ads, Bing Ads, social media, etc. ) to drive targeted traffic and conversions.
- Monitor and optimize PPC campaigns to ensure maximum ROI and cost efficiency.
- Stay updated with industry trends and best practices in PPC advertising.
Global Revenue Generation Strategy:
- Formulate and implement strategic marketing plans to drive revenue growth from global markets.
- Identify and capitalize on market opportunities through effective segmentation, targeting, and positioning strategies.
- Collaborate with regional marketing teams to localize global strategies as per market dynamics.
Digital Marketing Expertise:
- Lead digital marketing initiatives, including SEO, email marketing, content marketing, and social media marketing.
- Utilize data-driven insights to enhance digital marketing campaigns and improve overall performance.
- Implement marketing automation tools and platforms to streamline processes and enhance efficiency.
Offline Marketing Strategies:
- Develop integrated offline marketing strategies (events, partnerships, print media, etc. ) to complement digital efforts and enhance brand visibility.
- Manage offline campaigns and initiatives to ensure alignment with overall marketing objectives and budget constraints.
Team Leadership and Development:
- Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning.
- Provide mentorship and guidance to team members, promoting professional growth and development.
Performance Measurement and Reporting:
- Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.
- Prepare regular reports and presentations for senior management, showcasing marketing performance, insights, and recommendations for optimization.
Qualifications and Skills:
- Degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven experience (4-5 years) as a Marketing Head or in a similar role in the service industry.
- Strong proficiency in PPC advertising platforms (Google Ads, Bing Ads) with a demonstrated track record of successful campaign management.
- Expertise in developing and executing global marketing strategies that drive revenue growth.
- Deep understanding of digital marketing channels and technologies, including SEO, SEM, social media, and marketing automation.
- Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
- Analytical mindset with a focus on data-driven decision-making and performance optimization
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