Manager - Digital Marketing

Overview:

The Digital Marketing Manager plays a crucial role in developing, implementing, and managing marketing campaigns that promote a company and its products or services.

This position has a significant impact on the overall marketing strategy and requires a deep understanding of digital platforms and consumer behavior.

Key responsibilities:

- Develop and implement digital marketing strategies to drive online traffic to the company website and generate quality leads.

- Utilize a range of techniques including paid search, SEO, and PPC to drive traffic and engage with prospective customers.

- Oversee the social media strategy for the company, including content creation, publishing, and community engagement.

- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Identify trends and insights and optimize spend and performance based on the insights.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

- Brainstorm new and creative growth strategies through digital marketing.

- Evaluate emerging technologies for adoption and manage the relationship with vendors.

- Manage and grow the company's email marketing strategy.

- Work with the sales team to support lead generation efforts.

- Develop and manage digital marketing budgets and track expenses.

- Stay up to date with the latest technology and best practices in digital marketing.

- Collaborate with agencies and other vendor partners.

- Plan, execute, and measure experiments and conversion tests.

Skills: seo,sem,analytics,content strategy,social media management,ppc,email marketing,digital marketing,digital,marketing strategy,strategy,pptp,social media,email,campaigns,public relations

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