Manager - Digital Marketing

As the Operations Manager, Digital Marketing, you will play a pivotal role in leading and managing all aspects of the digital marketing team, ensuring efficient production, seamless operations, profitability, client satisfaction, and employee engagement.

This position requires a strategic thinker with a strong background in digital marketing, exceptional leadership skills, and a focus on driving results.

Responsibilities:.

Strategic Leadership:.

- Develop and execute a comprehensive digital marketing strategy aligned with organizational goals.

- Formulate long-term and short-term plans, identifying key performance indicators (KPIs) for measuring success.

- Evaluate emerging trends and technologies to adjust strategies and maintain a competitive edge.

Operational Excellence:.

- Oversee day-to-day operations of the digital marketing department, ensuring efficiency, productivity, and adherence to timelines.

- Implement and optimize processes to enhance workflow, project management, and overall operational effectiveness.

- Collaborate with cross-functional teams to streamline communication and maximize productivity.

Financial Management:.

- Develop and manage the digital marketing budget, ensuring optimal resource allocation and cost-effectiveness.

- Monitor and analyze KPIs to track the financial success of campaigns and initiatives.

- Implement strategies to enhance profitability and ROI.

Client Satisfaction:.

- Build and maintain strong client relationships through effective communication, transparency, and delivering exceptional results.

- Lead client pitches, leveraging strategic insights and tailored solutions to secure new business opportunities.

- Address client concerns promptly and work towards resolutions that enhance overall satisfaction.

Employee Engagement:.

- Recruit, train, and develop a high-performing digital marketing team.

- Foster a positive and collaborative work environment that encourages creativity, innovation, and continuous learning.

- Conduct regular performance evaluations, provide constructive feedback, and implement career development plans for team members.

Quality Assurance:.

- Establish and enforce quality standards for digital marketing campaigns, ensuring deliverables meet or exceed client expectations.

- Implement testing and optimization strategies to enhance campaign performance and achieve measurable results.

- Conduct regular reviews of ongoing campaigns to identify areas for improvement and optimization.

Client Pitch and Strategy:

- Lead the development of compelling and innovative digital marketing strategies for client pitches.

- Collaborate with the sales team to create persuasive pitch presentations, highlighting the value proposition and unique selling points.

- Stay actively involved in client pitches, articulating the strategic vision and demonstrating a deep understanding of client needs.