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1454615

Manager - Digital Marketing

caution
2 - 4 Years.Mumbai
Posted 4 months ago
Posted 4 months ago

Key Responsibilities:

PPC Campaign Management:

Ownership:


- Manage all facets of PPC campaigns, including keyword research, ad creation, bid management, and performance tracking.

Platform Expertise:


- Utilize Google Ads, Meta Ads, and Bing Ads to optimize campaigns for better click-through rates (CTR), conversion rates, and overall efficiency.

Budget Management:


- Oversee keyword bids, daily and monthly budgets, impression share, quality score, and other key metrics.

Strategy Development:

Strategy Execution:


- Collaborate with clients or internal teams to develop and execute tailored PPC strategies based on business objectives, target audience, and competitive analysis.

Campaign Optimization:


- Launch new campaigns, test ad creatives, and refine targeting parameters with a strategic approach to achieve optimal results.

Click Fraud Prevention:


- Implement strategies to minimize click fraud and protect ad spend.

Analytics and Optimization:

Performance Analysis:


- Regularly analyze campaign metrics, conduct A/B testing, and use insights to drive optimization decisions.

Industry Trends:


- Stay informed about industry trends and best practices to continuously enhance PPC strategies.

Ad Copywriting and Testing:

Ad Creation:


- Write compelling ad copy that resonates with target audiences to drive clicks and conversions.

Testing:


- Conduct A/B tests on ad creatives, landing pages, and other elements to determine the most effective messaging and improve performance over time.

Client Communication and Reporting:

Reporting:


- Generate weekly and monthly reports on key metrics, goals, and revenue tracking.

Client Interaction:


- Provide regular updates, address inquiries, and communicate insights and recommendations clearly to clients, ensuring satisfaction and trust.

Requirements:

Educational Background: Any graduate/PG degree from a recognized institution.

Experience:


- 2-4 years in digital marketing, with proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media platforms.

Certification:


- Google Ads Certification or equivalent is preferred.

Analytical Skills:


- Strong proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau.

Communication Skills:


- Excellent written and verbal communication abilities to articulate complex concepts clearly.

Multitasking:


- Ability to manage multiple tasks and prioritize effectively in a fast-paced environment.

Adaptability:


- Demonstrated capability to work independently and collaboratively with a flexible mindset to handle evolving priorities and challenges

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188

JOB VIEWS

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APPLICATIONS

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Pro

View Insights

Job Code

1454615

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