Manager - Digital Marketing

Key Responsibilities:

PPC Campaign Management:

Ownership:

- Manage all facets of PPC campaigns, including keyword research, ad creation, bid management, and performance tracking.

Platform Expertise:

- Utilize Google Ads, Meta Ads, and Bing Ads to optimize campaigns for better click-through rates (CTR), conversion rates, and overall efficiency.

Budget Management:

- Oversee keyword bids, daily and monthly budgets, impression share, quality score, and other key metrics.

Strategy Development:

Strategy Execution:

- Collaborate with clients or internal teams to develop and execute tailored PPC strategies based on business objectives, target audience, and competitive analysis.

Campaign Optimization:

- Launch new campaigns, test ad creatives, and refine targeting parameters with a strategic approach to achieve optimal results.

Click Fraud Prevention:

- Implement strategies to minimize click fraud and protect ad spend.

Analytics and Optimization:

Performance Analysis:

- Regularly analyze campaign metrics, conduct A/B testing, and use insights to drive optimization decisions.

Industry Trends:

- Stay informed about industry trends and best practices to continuously enhance PPC strategies.

Ad Copywriting and Testing:

Ad Creation:

- Write compelling ad copy that resonates with target audiences to drive clicks and conversions.

Testing:

- Conduct A/B tests on ad creatives, landing pages, and other elements to determine the most effective messaging and improve performance over time.

Client Communication and Reporting:

Reporting:

- Generate weekly and monthly reports on key metrics, goals, and revenue tracking.

Client Interaction:

- Provide regular updates, address inquiries, and communicate insights and recommendations clearly to clients, ensuring satisfaction and trust.

Requirements:

Educational Background: Any graduate/PG degree from a recognized institution.

Experience:

- 2-4 years in digital marketing, with proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media platforms.

Certification:

- Google Ads Certification or equivalent is preferred.

Analytical Skills:

- Strong proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau.

Communication Skills:

- Excellent written and verbal communication abilities to articulate complex concepts clearly.

Multitasking:

- Ability to manage multiple tasks and prioritize effectively in a fast-paced environment.

Adaptability:

- Demonstrated capability to work independently and collaboratively with a flexible mindset to handle evolving priorities and challenges