Manager - Digital Marketing

Responsibilities:

Digital Marketing Strategy & Planning:

- Develop and implement a data-driven digital marketing strategy aligned with overall business goals.

- Identify and analyze target audiences across various digital platforms.

- Stay up-to-date on the latest digital marketing trends and technologies.

Campaign Management & Execution:

- Oversee the creation and execution of effective marketing campaigns across various digital channels, including SEO, SEM (Search Engine Marketing), content marketing, social media marketing, email marketing, and influencer marketing (as applicable).

- Manage budgets and optimize campaign performance through data analysis and A/B testing.

- Collaborate with internal teams (design, content creation, web development) to ensure seamless campaign execution.

Content Marketing & Social Media Management:

- Develop and manage a content calendar that creates engaging and valuable content for our target audience.

- Manage our social media presence across various platforms, fostering brand engagement and community growth.

- Maintain an SEO-friendly website and ensure optimal website performance.

Performance Analysis & Reporting:

- Track and analyze key performance indicators (KPIs) for all digital marketing campaigns.

- Generate comprehensive reports to measure campaign effectiveness and identify areas for improvement.

- Present data insights and recommendations to stakeholders to inform future marketing strategies.

Responsibilities:

Digital Marketing Strategy & Planning:

- Develop and implement a data-driven digital marketing strategy aligned with overall business goals.

- Identify and analyze target audiences across various digital platforms.

- Stay up-to-date on the latest digital marketing trends and technologies.

Campaign Management & Execution:

- Oversee the creation and execution of effective marketing campaigns across various digital channels, including SEO, SEM (Search Engine Marketing), content marketing, social media marketing, email marketing, and influencer marketing (as applicable).

- Manage budgets and optimize campaign performance through data analysis and A/B testing.

- Collaborate with internal teams (design, content creation, web development) to ensure seamless campaign execution.

Content Marketing & Social Media Management:

- Develop and manage a content calendar that creates engaging and valuable content for our target audience.

- Manage our social media presence across various platforms, fostering brand engagement and community growth.

- Maintain an SEO-friendly website and ensure optimal website performance.

Performance Analysis & Reporting:

- Track and analyze key performance indicators (KPIs) for all digital marketing campaigns.

- Generate comprehensive reports to measure campaign effectiveness and identify areas for improvement.

- Present data insights and recommendations to stakeholders to inform future marketing strategies