Manager - Digital Marketing

Responsibilities:

Digital Marketing Strategy & Leadership:

- Develop and implement a data-driven digital marketing strategy aligned with our business goals and target audience.

- Stay up-to-date on the latest digital marketing trends and technologies.

- Identify and utilize innovative digital marketing tools and platforms to maximize reach and engagement.

- Lead and mentor a team of digital marketing professionals, fostering collaboration and a high-performance environment.

Social Media Marketing & Lead Generation:

- Develop and execute engaging social media campaigns to increase brand awareness, build a strong online community, and attract new leads.

- Create compelling content (text, images, and videos) tailored for various social media platforms.

- Utilize social media advertising tools to reach a wider audience and generate high-quality leads.

- Web Analytics & Campaign Optimization: Utilize web analytics tools (e. , Google Analytics) to track website traffic, user behavior, and marketing campaign performance.

- Analyze data to gain insights into customer engagement and identify areas for improvement.

- Continuously optimize and refine digital marketing campaigns for maximum impact and ROI.

Communication & Collaboration:

- Possess excellent communication and interpersonal skills to collaborate effectively with internal teams (design, sales) and external partners.

- Articulate the value proposition of digital marketing strategies to key stakeholders.

- Provide regular reports and presentations on campaign performance and digital marketing initiatives.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

- Minimum 2+ years of experience in digital marketing management with a proven track record of success.

- Strong understanding of social media marketing best practices, lead generation strategies, and web analytics.

- Excellent analytical and problem-solving skills with a data-driven approach.

- Experience in developing and managing digital marketing budgets is a plus.

- Proven leadership and team management skills.

- Excellent written and verbal communication skills.

- Ability to work independently and manage multiple tasks simultaneously