Manager - Digital Marketing

Manager - Digital Marketing - MarTech

Key Responsibilities:

Marketing Strategy and Planning:

- Develop and implement comprehensive marketing strategies to achieve company objectives and drive growth.

- Conduct market research and analysis to identify opportunities and trends.

- Create and manage marketing budgets, ensuring efficient allocation of resources.

Brand Management:

- Oversee the development and execution of brand positioning and messaging.

- Ensure brand consistency across all marketing and communication materials.

- Monitor and enhance brand perception in the marketplace.

Digital Marketing:

- Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing.

- Analyze and report on digital marketing performance, optimizing campaigns for maximum ROI.

- Stay up-to-date with digital marketing trends and technologies.

Content Creation and Management:

- Develop compelling content for various channels, including website, social media, blogs, and press releases.

- Collaborate with designers, writers, and other team members to produce high-quality marketing materials.

- Ensure all content aligns with the company's brand voice and messaging.

Public Relations and Communications:

- Build and maintain relationships with media outlets and industry influencers.

- Coordinate and manage public relations activities, including press releases, media kits, and events.

- Handle internal communications, ensuring clear and consistent messaging across the organization.

Campaign Management:

- Plan, execute, and evaluate marketing campaigns, both online and offline.

- Track and analyze campaign performance, making data-driven decisions to improve results.

- Collaborate with sales and product teams to align marketing efforts with business goals.

Team Leadership:

- Lead, mentor, and develop a team of marketing and communication professionals.

- Foster a collaborative and innovative team environment.

- Set clear goals and performance metrics, conducting regular performance reviews.

Qualifications:

- Bachelor's degree in Engineering along with a Masters in Marketing, Communications, Business, or a related field (Master's degree preferred).

- Proven experience (10+ years) in marketing, communications, or a related role.

- Strong understanding of current marketing tools and strategies, with a focus on digital marketing.

- Excellent written and verbal communication skills.

- Demonstrated ability to lead and inspire a team.

- Strong analytical and project management skills.

- Proficiency with marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).

- Creative thinker with a results-oriented mindset.