Manager - Digital Growth Technology

Position: Technology Growth Manager- Digital Platform

Exp: 3+ years

Life Insurance Domain Only

Location- Thane, 5 days working, WFO

The Tech Growth Manager is responsible for driving the growth of a company's technology products or services. This includes identifying and capitalizing on new growth opportunities, optimizing user acquisition, engagement, and retention strategies, and leveraging technical and data-driven insights to achieve business goals. The Tech Growth Manager works closely with product, marketing, engineering, and sales teams to ensure alignment between technical solutions and growth initiatives.

The ideal candidate will have a strong understanding of technology, growth hacking strategies, and data analytics, as well as experience managing cross-functional teams to drive results.

Growth Strategy Development:

- Develop and execute comprehensive growth strategies focused on scaling the company's technology products or services.

- Identify key growth levers such as user acquisition, activation, retention, and monetization across digital platforms.

- Use a combination of technical tools, data analysis, and market research to identify new opportunities for growth.

Data-Driven Decision Making:

- Analyze large sets of data to uncover insights that can inform product and marketing strategies.

- Build and track key performance indicators (KPIs) related to user growth, retention, engagement, and other relevant metrics.

- Use A/B testing and experimentation to optimize user experiences and increase conversions.

User Acquisition & Engagement:

- Develop and implement strategies to acquire new users, drive product adoption, and maximize lifetime value (LTV).

- Oversee the execution of marketing campaigns aimed at driving traffic, increasing downloads or sign-ups, and improving activation rates.

- Improve user engagement through targeted campaigns, in-app messaging, and personalized outreach.

Cross-Functional Collaboration:

- Collaborate with the product team to ensure that growth strategies are aligned with product development, features, and updates.

- Work with the engineering team to ensure the technical infrastructure supports growth initiatives, including implementing tracking tools, optimizing website performance, and improving user experience.

- Coordinate with marketing and sales teams to ensure unified messaging, targeting, and execution of growth initiatives.

Customer Retention & Advocacy:

- Develop retention strategies and initiatives to reduce churn and increase customer loyalty.

- Create personalized experiences and programs that increase user satisfaction and lifetime value.

- Leverage customer feedback, reviews, and insights to drive improvements in both product and growth strategies.

Technical Marketing & Growth Hacking:

- Implement technical marketing solutions, such as automated email flows, in-app messaging, and advanced targeting strategies.

- Explore growth hacking tactics (e.g., viral loops, referral programs, partnerships) to drive rapid scaling of user base and revenue.

- Stay current with emerging technology trends and growth tactics to remain ahead of the competition.

Optimization & Experimentation:

- Manage and optimize various growth channels, including paid media, social media, and SEO, to improve overall performance.

- Continuously test and refine user flows, onboarding processes, and product features to ensure seamless growth.

- Lead experimentation efforts to refine product-market fit, customer segmentation, and new feature rollouts.

Reporting & Communication:

- Regularly report on growth performance, key metrics, and actionable insights to senior management and stakeholders.

- Translate technical data and growth results into clear, understandable recommendations for non-technical stakeholders.