Manager - Digital & Growth Marketing

Leading Engineering and infrastructure MNC requires Manager( Digital and Growth Marketing) B2B Product - Delhi(/ Bangalore

One of our client a leading engineering and infrastructure company headquartered in Delhi Started with a trading of light engineering goods exports to Europe & South Asian Countries. We have been serving in critical sectors such as railways, industrial manufacturing, defense & law enforcement and engineering products for more than 2 decades. With state-of-the-art manufacturing facilities & infrastructure with end-to-end capability in industrial trading.

We are looking out for Manager - Accounts and Finance for Delhi office of the client at Patparganj

PFB the details and JD

1) Client - Leading Engineering and Infrastructure company

2) Role- Manager- DIGITAL MARKETING ( B2B PRODUCT MARKETING)

3) Location- Delhi-Patpargunj

4) Experience - 5- 8 years in digital marketing with a focus on B2B products.

THE JD IS AS FOLLOWS

Job Title: MGR- Digital and Growth Marketing Manager

Position Type: Full-Time

Experience: 5-7 years in Digital and Growth marketing in B2B

Location: DELHI/ BANGALORE

Job Description:

- We are seeking an experienced Digital nad Growth Marketing Manager to lead our digital marketing efforts in the B2B product space. The ideal candidate should have a proven track record of driving successful digital marketing strategies and managing a team.

- You will be responsible for developing digital marketing strategies, overseeing budgets, and managing both organic and paid advertising campaigns. In addition, you will be responsible for SEO optimization and managing a cross-functional team that includes digital marketing, branding, content, and graphic design. If you are a dynamic and creative marketing professional with a passion for B2B products, we want to hear from you.

Responsibilities:

1. Digital Marketing Strategy Development:

- Develop and execute comprehensive digital marketing strategies that align with business objectives.

- Identify and leverage opportunities to drive B2B product sales through digital channels.

2. Budget Management for Digital Marketing:

- Create and manage the digital marketing budget, ensuring cost-effective allocation of resources.

- Monitor and report on budget performance, making adjustments as needed.

3. Manage Organic & Inorganic Ads:

- Oversee both organic and paid advertising campaigns across various platforms (e.g., Google Ads, social media).

- Optimize ad campaigns to maximize ROI and reach target audiences.

4. SEO Management & Optimization:

- Lead SEO initiatives to improve search engine rankings, organic traffic, and website visibility.

- Stay current with SEO trends and algorithm updates to ensure best practices are implemented.

5. Team Management:

\- Supervise and mentor a team of digital marketing professionals, branding experts, content creators, and graphic designers.

- Collaborate with the team to develop and execute creative marketing campaigns.

- Oversee website development and maintenance projects.

\Qualifications :

-

Bachelor's degree in any field. A degree in marketing or related field is a plus.

- A digital marketing certification or course completion is an advantage.

- Minimum of Over 5 years of experience in digital marketing with a focus on B2B products.

- Proven experience in team management, with the ability to inspire and lead a diverse group of marketing professionals.

- Strong analytical skills, with the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills, with the ability to collaborate across departments.

- Innovative and creative thinker with a strong understanding of emerging digital marketing trends.

- Proficiency with digital marketing tools and platforms.

- Results-oriented with a focus on achieving and exceeding KPIs and goals.

- If you are a strategic thinker, a dynamic leader, and have a passion for driving B2B product marketing success through digital channels, we encourage you to apply for this exciting opportunity.

- The client is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.

- He should also have understanding of website development (broad understanding- not technical skills).

- He/she should have, in the past, worked on digital marketing proposals and presentations.

- Understanding of digital marketing and analytical tools. Experience of running content marketing and lead generation campaigns for B2B clients. He/she should have good knowledge of the latest digital trends, technologies and tools. Experience of social media management, especially in the B2B segment will be an added advantage.

- The candidate should have experience of handling clients in the previous role.

- The role will also require coordinating with the creative team and ensure that client deliverables are met on time.

- Monitoring the effectiveness of campaigns and taking necessary steps to optimize them. Arranging and attending meetings in order to maintain a healthy relationship between the client and the company. Strong interpersonal and client management skills.

Desired Skills and Experience:

Client Servicing, Digital marketing , Building digital campaigns, campaign management , marketing & account mapping , campaigns , SEM, PPC, Facebook Advertising, LinkedIn Advertising, SEO, Social Media Management, Client Servicing