Manager - Digital Engagement - Consulting Firm - IIM/ISB/MDI/JBIMS/XLRI

The Digital Engagement Manager is responsible for managing a given project through the entire lifecycle for a variety of advertising technology, marketing technology and analytics initiatives.

Specific responsibilities include :

- Working with the top management to understand a client's business objectives and specific needs

- Lead and manage (from planning to implementation) digital implementation projects across channels, including the implementation of data management platforms, digital personalization tools, web analytics and website tagging engagements

- Plan for and prioritize deliverables and resources from across all projects, based on scope of work and project goals

- Creation and ownership of project scope, detailed project plans, priorities, deadlines, deliverables, schedules and financials in collaboration with digital senior managers and specialists

- Support the higher management in the P&L management of the entire range of projects

- Proactively monitor projects to anticipate potential risks and identify solutions to address them in advance

- Development of statement of work, scoping documentation and liaising with client IT teams to coordinate requirements

- Production/resource planning and executing including internal facilitation, briefings, status meetings, and communication

- Creation of project estimates

- Communicating a project's progress with clients and internal teams

- Project administration and close-out

- Client billings and profitability analysis

- Share and implement project management best practices internally

- Manage the integration of vendor responsibilities and track/review vendor deliverables

- Lead internal post-project reviews & analysis

Qualifications :

- 5+ years of project management experience specific to digital, advertising and marketing technology

- Demonstrated ability to manage projects within strict deadlines and budgetary constraints

- Demonstrated success in the management of multiple projects in the digital area

- Demonstrated organizational abilities, strong attention to detail with previous technical experience

- Excellent communication skills - written and verbal

- Proficient with MS Project and other tools

- Enthusiastic problem-solver that can lead both large and small-scale digital projects

- Solution-oriented work, positive team player

- Ability to work independently

About the Business :

Client is taking on the consulting companies through a new brand. The culture, flexibility, consumer understanding and risk-taking in the advertising business give us an edge on consulting firms. While client has employees dedicated to business consulting, the practice also pools CEOs and leaders from across the group and even outside getting the best of breed experts who have built businesses to create teams on a project-by-project basis. 

Consult's business model is a break from what clients have come to expect from traditional consultants, which charge clients for their time. Consult won't just advise on strategy, but it will also build products, campaigns, and infrastructure. 

"Our internal mantra is 'consultants that make'. You see real results and our business model is also tuned around delivering results. In the long run, we wont charge for time, but we will take a share of revenue from the upside. Consult will bring out a fresh approach in the consulting industry by having entrepreneurs/ business leaders (within & outside group) as SMEs who have executed and created real business success rather than pure-play consultants. 

Clients will see us working as execution partners, pushing their teams and making things happen. It will be hands on approach where we will get our hands down dirty as the need be. Besides clients will see depth of knowledge from folks who are true digital business leaders & entrepreneurs.

Five key focus areas :

- Growth Consulting for companies (promoter workshops, promoter coach, organisation transformation, organization growth, Digital Business turnarounds inside large companies etc)

- AI & Big Data (Data strategy, Org transformation with AI, AI tools and implementations, marketing command centers, Customer value exchange etc.)

- Marketing Transformation /CRM / Martech Consulting (Martech consulting/ data driven marketing)

- Innovation (Blockchain, IOT, Creative strategy, content strategy, Transmedia, Setting up startup accelerators, business on cloud, future of work, new digital businesses etc)

- Entertainment & Content Business Consulting