Manager - Digital Analytics - Technology Services Firm

Key Roles:

- Implementing measurement strategies aligned to marketing and business objectives

- Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for the Tech Service group

- Improving efficiency in digital marketing strategies and increasing ROI

- Challenging existing digital strategies and suggesting solutions with a competitive advantage

- Leading tool & platform integrations for analytics

- Providing perspective and developing actionable insights from digital campaigns making recommendations to improve performance

- Understanding the overall digital landscape of the organization as well as that of key competitors

- Leading a team of web, SEO and social media analysts

- Presenting performance data on various forums to multiple stakeholders ranging from marketers to C-Suite

- Collaborating with external partners such as agencies to assist with data collection and reporting

- Training and driving the analytics-enablement agenda among marketers

Key Responsibilities:

Digital Campaigns

- Benchmarking performance across all online channels

- Using methodical performance analysis to influence/support campaign strategies

- Evaluating tools and opportunities to automate Benchmarking, Reporting and Analysis

- Overseeing the set up & implementation of Website traffic tracking across all global & local sites

- Driving the development of custom dashboard for regular & precise reporting

- Reporting on key metrics, analyzing and interpreting trends

- Providing actionable insights based on the available analytical data

- Analyzing online user behavior, conversion data and user journeys

- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

Communication :

- Working closely with the Group digital & branding team

- Collaborating with the web application team and social media team

- Collaborating with the technical/ development teams on specific projects/ requirements

Specification / Skills:

- Bachelor's degree (MBA preferred).

- At least five to seven years of working with standard clickstream analysis tools

- High level of proficiency with web analytics & visualization tools: Google Analytics, Adobe Analytics; Power BI; Tableau etc.

- High level of proficiency with building SEO strategies and familiarity with tools such as SEMRush, Screaming Frog

- At least 8-10 years of experience working with Social Media platform reporting & intelligence tools such as Talkwalker, Sprinklr etc.

- At least 6-7 years of experience working with Google Tag Manager or any other similar tag management solution for set up & tracking of Web activity

- High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, display and social media

- Strong background in mathematics, statistics, analytics and data modelling

- Client & Stakeholder management

- Team management & Leadership experience

Soft skills:

- Strong communications skills; ability to drive projects independently and present analysis to clients both via phone and in-person.

- Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

- Proactive and objectives driven

- Exceptional attention to detail

- Disciplined and professional work ethic

- Innovative and creative, with a logical and methodical approach to problem solving