Manager - Digital Analytics - Logistics Industry

Manager - Digital Analytics

- As a senior leader in the India CoE, the Digital Manager will be responsible for the creation of a Data centric projects that delivers cutting edge insights, solutions and services to various internal businesses and client organizations.

- Inspire and drive the execution of the roadmap for Digital Analytics.

- Understand the digital ecosystem and drive analytical engagement across the end-to-end customer digital journey.

- Measure and monitor key performance metrics for various global marketing teams, including Customer Vertical Marketing, Customer Segment Marketing, and Retail Marketing.

- Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor, analyse, and report on the performance of digital marketing campaigns.

- Translate digital data into actionable insights to support commercial decision-making and provide thought leadership on digital trends, consumer behaviour, and emerging technologies.

- Identify, assess, and recommend actions to resolve barriers to the success of key digital marketing programs and improve digital experience using data.

- Develop and present comprehensive reports to senior management, highlighting key findings and strategic recommendations.

- Collaborate with cross-functional teams to drive digital transformation and innovation, ensuring alignment of digital strategies with overall business objectives.

- Build and maintain strong relationships with key stakeholders, including marketing, sales, and product teams.

- Act as the primary point of contact for all digital analytics-related queries and initiatives.

- Define, design, and standardize key performance scorecards, reports, and visualizations that provide insights into the health of the overall digital platform and the performance of all digital assets and products.

- Lead the development of core analytics solutions to improve operational efficiency, revenue, and logistics and distribution inefficiencies.

- Ensure comprehensive data access security and neutrality to assure all stakeholders.