Manager - Digital Analytics - KPO

WHAT YOU'LL DO

DATA ANALYSIS AND REPORTING

- Oversee the development and execution of analytics strategies for Digital and Social Media channels

- Analyse Data from various Digital platforms to evaluate performance and identify areas for improvement

- Generate actionable insights from Data and create reports to present findings to the executive team

DATA INTEGRITY AND QUALITY

- Ensure the accuracy and quality of data collected, stored, and analysed by the team.

- Implement data governance and quality control processes

STRATEGY DEVELOPMENT

- Collaborate with the marketing/campaign team to develop data-driven strategies for optimizing digital and social media campaigns

- Provide recommendations and insights to support decision-making for marketing initiatives

CROSS-FUNCTIONAL COLLABORATION

- Work closely with other departments, including Content Creation, Digital Marketing and Customer Support, to align Digital Strategies with broader company objectives

TOOL AND TECHNOLOGY UTILIZATION

- Stay current with industry best practices, trends, and tools related to Digital and Social Media Analytics

- Evaluate and implement advanced analytics tools and technologies to enhance the team's capabilities

PERFORMANCE MONITORING

- Monitor and track Key Performance Indicators (KPIs) related to Digital and Social Media Marketing efforts

- Ensure all campaigns are meeting or exceeding predefined performance goals

TEAM MANAGEMENT

- Supervise, mentor, and provide leadership to a team of Digital and Social Media Analysts

- Collaborate with team members to set clear goals and objectives, provide regular feedback, and facilitate professional growth

WHAT YOU BRING TO THE TABLE

- Graduate or Post Graduate degree in Marketing, Analytics, Business, or a related field

- 5+ years of experience in Digital and Social Media Analytics, with a proven track record of data-driven decision-making

- Strong leadership and team management skills

- Proficiency in Data Analysis Tools such as Social Media listening, Google Analytics, Adobe Analytics, and other similar analytics platforms

- Excellent communication skills, with the ability to present data-driven insights to non-technical stakeholders

- Ability to work independently with minimum guidance

- Strong problem-solving skills and a proactive approach to finding solutions

- Familiarity with data visualization tools and techniques

- Willingness to work from client location, as required

- Open to travel - Domestic and International