Manager - Digital Analytics

Role and Responsibilities:

- Support clients with entire spectrum of Digital Analytics

- Support new digital product launches by capturing business requirements and coordinating with data team to set up tracking and build reporting frameworks

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identify trends and insights, and optimize spend and performance based on the insights

- Work closely with marketing, social, product development and UX teams to provide analytical support

- Formulate analytical findings into concise and easy to consume presentations

- Managing/guiding junior resources

- Ability to think creatively and provide support in building strategies through deep dives and identifying actionable insights

Expected candidate Profile:

- Master's or bachelor's degree in engineering, math, statistics, economics, or related field from top-tier universities with strong record of achievement, solid analytical ability, and an entrepreneurial hands-on approach to work

- 4-6 years of consulting, analytics delivery experience with strong expertise in the digital media ecosystem

- Ability to identify insights and present them to stakeholders in a structurally coherent way

- A good understanding of A/B testing solutions + strong understanding on A/B testing Statistics

- Extensive experience in Optimisation strategy and backlog management

- Sound analytical ability and business judgment + ability to leverage Excel/PowerPoint to present insights to senior leadership (internal/client)

- Expertise in Web analytics tools (Adobe Analytics , Google Analytics and Contentsquare) and Big Query

- Prior experience working with media vendors, web debugging tools (Omnibug, Charles Proxy, Firebug, Fiddler, etc.)is a significant plus.

- Prior experience of working with SQL, Python or R or any data manipulation tools

- Knowledge of Tableau / Excel VBA is a plus